Lowest Quality Campaigns

An overview of the Lowest Quality Campaigns page.

The Lowest Quality Campaigns page provides information about your advertising campaigns that have the lowest average user score. This data is parsed from your UTM codes and campaign referrers.

Page elements

  1. The date selector - Choose the time frame for the data that appears.
  2. The data filter - Filter the results by individual attributes.
  3. Activity graph - Shows the number of user sessions from each campaign. For more information, hover over a specific data point.
  4. Campaign details - Lists the lowest-performing advertising campaigns that received traffic in the specified time frame. To add or remove data, use Customize Columns.

If a campaign does not have identifiable traffic, it will not appear in this section. For a list of campaign issues, select the name of a campaign.