For many eCommerce store owners, the need to understand their website traffic is a high priority. The problem is that many of the tools to accomplish this task are cumbersome and expensive. Making this problem more difficult is traffic polluted with bots, fraudsters, and attackers. Visitors by NS8 is an excellent free tool that can help you solve these problems. While Visitors will help you gain insights into your traffic, it does not have all of the features of our flagship product, NS8 Protect™ (formerly Complete Storefront Protection), baked in.
Visitors launches with a standard view that will give you an overview of the traffic to your website over the last 24 hours. Since the beginning is always a great place to start, let’s take a look at this view.
Default View Elements
1. The tools in the upper right corner of the screen will allow you to:
2. Add filtering rules to refine the data being viewed or exported. For example, you can add a filter to exclude your I.P. address from the results to prevent skewing your analysis. Using the And/Or button you can add multiple filters to refine your data search.
3. The heat map will show you the location of the visitors in the data shown on screen.
4. The data table will show detailed information on the visitor sessions as defined by the columns and filters you selected.
By adding additional columns, you can find much greater insights into your website's traffic. For example, customers often ask, how do I know if the traffic to my website is human or bots?
By adding the columns Score and Offense, you can see the EQ8 Score for your traffic and any associated risk factors. Visitors with a low EQ8 Score are likely bots or other low-value users. Similarly, users with an associated risk factor of 'known bot' or 'collocation' are also likely bots.
Saving Custom Views
If you want to save a customized view for future use, simply bookmark the results page in your browser and you will be able to return to this view.
If you wish to export data from the Visitors app you can do so by following the instructions in this article:
Downloading Report Data.
About NS8 Complete Storefront Protection
NS8 Protect™ (formerly Complete Storefront Protection) expands on the power of the Visitors by NS8 Shopify app. Automatic transaction fraud screening, website performance monitoring, and ad fraud prevention are native features that help merchants often save far more than they spend on NS8 Protect. When you are ready to make the jump to a full fledged fraud prevention and analytics tool, give NS8 Protect a try with a 30-day free trial.