The Campaign Activity screen displays a summary of visitors to your website as session data for the timeframe you specify. This screen is useful when you are trying to understand visitors driven to your website by advertising campaigns. The data identifying advertising campaigns is parsed from UTM codes on the directing URLs. From this screen you will be able to navigate to the Campaign Issues screen to analyze each campaign as needed.
Campaign Activity Screen Elements
The elements on the campaign activity screen are as follows.
- The Date Selector - In addition to the elements on the standard NS8 Protect date selector this screen requires you group data by intervals, either Daily, Hourly, or Minute. These grouping intervals will help you refine the view of your data into meaningful groups. Based on the date range you select the intervals will be refined to appropriate selections. For example, if you select the Last 7 Days as the date range the interval grouping Minute would produce unusable results so is unavailable. You can also customize your column view from this screen element.
- The Data Filter - This on screen element is used to filter the displayed results by individual attributes.
- The Data Graph - The element will give you a graphic representation of the data displayed below. This will vary between a pie chart and line graph based on your selections in the The Date Selector and The Data Filter.
- Campaign Details - This section will show the campaigns that have had activity in the interval you selected in The Date Selector. If a campaign has had not identifiable traffic it will not appear in this section. Clicking on the name of an individual campaign will direct you to the Campaign Issues screen.