At NS8, merchants often ask us how to track social media campaigns alongside other advertising sources. Tracking social media campaigns is a fairly simple task that uses the same technological foundation as many other sources: UTM codes.
UTM codes are additional fields added to a referring URL that identify key campaign parameters. UTM parameters identify key information about the ad that referred a visitor to your website. NS8 Protect, and the other NS8 products, will automatically read UTM codes and provide analytics with no additional setup from you.
The key to successfully using UTM codes is to establish them with your advertising platform so that the data is sent to you when an users click on ads. This is best done when establishing a campaign, but you can change them at any time with most platforms.
Please Note: When you modify parameters on an existing campaign, this will not change the data collected in the past
To set up UTM codes for your social media campaigns, you should check with your platform's
documentation and follow each of the steps accordingly. To learn more about UTM codes, read our article about Campaign Tracking and UTM Codes.