Retargeting Fraud

The Retargeting Fraud card shows the projected retargeting savings based on your settings. It also shows the industry averages for the cost of retargeted users in the last 30 days. To learn more about retargeting fraud, go to Case studies and customer stories has a great article.

Information appears in the following order:

  • Your projected savings, in dollars.
  • The Number of excluded users.
  • A link to more information about our methodology.

Our retargeting fraud prevention works by putting suspect users on your Google Analytics retargeting list. We designate them as users that should be excluded from future campaigns. Your settings determine the minimum score that a user has to meet to qualify as part of your retargeting audience.