The Lowest Quality Campaigns card displays the advertising campaigns that have referred the lowest-quality traffic in the last 24 hours. The quality of campaign traffic is determined by the average score of its referred users.

Columns

To sort the columns in this table, select the triangles next to each column heading.

Latest Campaign

The name of the latest campaign from the UTM code The name of the latest campaign from the campaign referral settings.

Score

The average score of the visitors associated with this campaign. Campaigns that have a lower score attracted lower-quality traffic and potential fraud.

Sessions

The total number of sessions and the percentage of traffic from these sessions for a campaign.