Campaign issues

The Campaign Issues page has detailed information about an individual advertising campaign in a specific time frame. Use this page to understand campaign performance and determine how to improve less-successful campaigns. The data identifying advertising campaigns is parsed from UTM codes on the directing URLs.

Elements

  1. The date selector lets you choose the time frame for which data appears. To add and remove data, customize columns.
  2. Filter results by individual attributes.
  3. The data graph provides information on a line graph. For more information about a specific data point, hover over it.
  4. The session details section shows the session activity in the specified time frame. The sessions are grouped by their primary risk factor, if applicable.