The Campaign Activity screen displays a summary of visitors to your website as session data for the timeframe you specify. This screen is useful when you are trying to understand how many visitors are driven to your website by advertising campaigns. The data that identifies advertising campaigns is parsed from UTM codes on the directing URLs. From this screen you will be able to navigate to the Campaign Issues screen to analyze each campaign as needed.
- The Date Selector
In addition to the elements on the standard NS8 Protect date selector, this screen requires you group data by intervals, either "Daily," "Hourly," or "Minute." These grouping intervals will help you refine the view of your data into meaningful groups. Based on the selected date range, the intervals are refined to appropriate selections. For example, if you select "Last 7 Days" as the date range, the interval grouping "Minute" would produce unusable results, so this option is unavailable. You can also customize your column view from this screen element.
- The Data Filter
This on-screen element is used to filter the displayed results by individual attributes.
- The Data Graph
This element will give you a graphic representation of the data displayed below. This representation will vary between a pie chart and line graph based on your selections in the Date Selector and the Data Filter.
- Campaign Details
This section will show the campaigns that have had activity in the interval you selected in the Date Selector. If a campaign has had not identifiable traffic, it will not appear in this section. Clicking on the name of an individual campaign will direct you to the Campaign Issues screen.