For many eCommerce store owners, understanding website traffic is a high priority. Unfortunately, many of the tools to accomplish this task are cumbersome and expensive. Things get even more complicated when you encounter traffic polluted by bots, fraudsters, and attackers. Visitors by NS8 is an excellent free tool that can help you solve these problems. While Visitors will help you gain insights into your traffic, it does not have all of the features of our flagship product, NS8 Protect, baked in.
Visitors launches with a standard view that will give you an overview of the traffic to your website during the last 24 hours. Since the beginning is always a great place to start, let’s start by taking a look at this view.
- The tools in the upper right corner of the screen will allow you to:
Add filtering rules to refine the data being viewed or exported. For example, you can add a filter to exclude your IP address from the results to prevent skewing your analysis. Using the "And/Or" button allows you to add multiple filters to refine your data search.
The heat map will show you the location of the visitors from the data shown onscreen.
The data table will show detailed information about visitor sessions, as defined by the columns and filters you selected.
By adding additional columns, you can find much greater insights into your website's traffic. For example, customers often ask how they can distinguish between human and bot traffic.
By adding the columns "Score" and "Offense," you can see the EQ8 Score for your traffic and any associated risk factors. Visitors with a low EQ8 Score are more likely to be bots or other low-value users. Similarly, users with an associated risk factor of "known bot" or "collocation" are also likely bots.
To save a customized view for future use, simply bookmark the results page in your browser and you will be able to return to this view.
To download data from the Visitors app, follow the instructions in our guide to Downloading Report Data.
NS8 Protect™ expands on the power of the Visitors by NS8 Shopify app. Automatic transaction fraud screening, website performance monitoring, and ad fraud prevention are native features that help merchants often save far more than they spend on NS8 Protect. When you are ready to make the jump to a full fledged fraud prevention and analytics tool, give NS8 Protect a try with a 30-day free trial.