Create an order rule

Learn how to create an order rule to manage specific orders.

What is an order rule?

An order rule manages the status of specific orders. The actions can adjust the risk level of an order or request SMS verification. To do this, change the status or cancel the order.



Example: If you have four order rules and an order meets the conditions of the second rule, but not the first rule, the second rule will run. Order processing is complete and the third and fourth order rules won't look at the order.

Most order rules fit into one of the following criteria. You can create your order rules in the following order. However, your uses may vary, so plan carefully.

  • Positive List: Build rules that identify known "good customers" who have had issues with being marked fraudulent in the past. Adjust the risk level of these customers as appropriate. Putting Positive List rules at the top of the hierarchy makes sure that orders placed by good customers won't be obstructed by other order rules.
  • Negative List: Build rules that block orders based on selected conditions and take the appropriate action for those orders. These rules can be based on a variety of facts like shipping location, score, dollar amount, or any other criteria that you choose. By putting Negative List rules directly after Positive List rules, your order rules will stop bad customers without impacting good customers who have already been approved.
  • Verification: Build rules that identify which orders should go through customer verification, based on a variety of factors like shipping address, score, dollar amount, or any other criteria that you choose. By putting Verification rules after Negative List and Positive List rules, your order rules will start customer verification for borderline cases without affecting orders that have already been identified as valid or invalid.
  • Logic: Build any other rules that meet conditions that are not specified above. By putting all other Logic rules after Positive List, Negative List, and Verification rules, remaining order rules will operate only for orders for which other criteria are not met. This helps to make sure that the main aspects of order automation can run without issue.


Each ecommerce platform has its own way of processing orders and reacting to risk updates for an order. To meet your needs, we developed actions for each platform. To learn more, go to Order rule actions.


Conditions identify the orders that should have a rule applied. You can use multiple fields based on criteria like customer identities, score, dollar amounts, shipping location, and so on. Rules can have a complex set of criteria that uses and/or logic to determine their outcome. The following image shows a rule that states that orders from a university over $200 are verified using SMS messages.



Order rule conditions are case sensitive.

For example, when you enter a value in the Shipping City field, Chicago and chicago are treated as separate entities. If your order rule screen all orders shipping to Chicago, but a customer enters their information as chicago (lowercase), your order rule will not affect the order.