To exclude users from remarketing by using our Google Analytics integration, under Settings/Support menu, open the Settings page. The default value is 100. To reduce your retargeting list and increase the chance that your audience will contain human users, increase this number. A score below 100 is almost certainly a bot. Increasingly higher scores are less likely to indicate a bot. A score above 700 is almost certainly human. Decide the best retargeting number for your business based on remarketing costs and risk thresholds.
To adjust our threshold for remarketing, drag the slider. For example, if your remarketing threshold is 275, users with a score below 275 will not be included in future remarketing campaigns.
Updated about 2 years ago