NS8 User Guides

Adjusting the Remarketing Slider

How to set the Google Analytics remarketing EQ8 threshold

The slider to adjust which users are excluded from remarketing by the NS8 Protect Google Analytics integration is located on the Settings screen found on the Settings/Support menu. The default value is 100; increasing this number will reduce your retargeting list, but also increase the likelihood that your retargeting audience is made up of real human users and not bots. A score below 100 is almost certainly a bot, and increasingly higher scores are proportionally less likely to indicate a bot. A score above 700 is almost certainly human. You must decide the ideal retargeting number for your business based on remarketing costs and risk thresholds.
The slider is shown below and can be adjusted by dragging the indicator across it.

Adjusting the Remarketing Slider


How to set the Google Analytics remarketing EQ8 threshold

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